Events 2004

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Understanding Customers - User Research Techniques

The Usability Club welcomes Gabriel White, a Usability expert from Australia.

Effectively gathering user requirements is a critical step in ensuring user interface designs meet user needs. Different research techniques can be used to gather user requirements, depending on the kind of information that is required.

Part 1 - 7.30-8.30 User Research Techniques Presentation
Gabriel will discuss different user research techniques, including surveys, user interviews, focus groups, and field studies, and how information gathered using these techniques can be used to drive the design process.

Part 2 - 8.30-9.30 Workshop - Revamping www.usability.com.hk
Be part of our workshop, and you'll be able to influence how the www.usability.com.hk website should be revamped. We will apply the techniques Gabriel presented in Part 1 to better understand your needs (as you are a target user for www.usability.com.hk) to assist the Usability Club in revamping and iteratively improving the www.usability.com.hk website.

Benefits:
* Gain an understanding of several different user research techniques
* Understand the strengths and weaknesses of each of these techniques
* Understand when it is appropriate to use particular techniques

Takeaways:
Handout summarising different user research techniques and the contexts in which they may be used.

Target Audience:
* Marketing Managers
* Business Analysis
* Usability specialists
* Product Managers
* Web Developers
* Content Developers

Biography:
Gabriel White was until recently a Senior Consultant with The Hiser Group (www.hiser.com.au), a respected Australian usability and design consultancy. While at Hiser Gabriel worked with clients including AXA, Macquarie Bank, Telstra, Origin Energy and the Australian Taxation Office. Gabriel has extensive design experience, including design of a large-scale distributed content management system, an online banking and share trading system, workflow management systems and a large information-based extranet.

Supporting Organisations:
Apogee Usability Asia Ltd - www.apogeehk.com
Innovation and Technology Association (ITA)
User Strategy - contactus@userstrategy.com

Number of participants is limited to 38. Registration will be accepted on a "first come first served" basis. For further information, please contact Daniel Szuc (Tel: 25812166, Email: info@usability.com.hk).