Events 2007

Interaction Design in Asia - Hong Kong vs. The World

As web use continues to grow in size and complexity, design in HK is struggling to keep up with usability and interaction standards widely practiced in USA, Europe, and Singapore. Why is Hong Kong so slow to adopt a sensible design language? And what can be done to sell a seemingly foreign philosophy? We will try to answer this and more during our discussion.

Please note that this presentation will rely heavily on user participation.

Topics:

• A brief look at interaction design in HK.

• Visual differences between HK and US design trends.

• Dissecting six web sites from various industries and countries, and comparing them to equivalent offerings in HK.

• What can be done to elavate HK design to compete with other countries.

Leftovers (time permitting):

• The connection between design and e-commerce in HK.

• Other mediums in HK that suffer from poor interactive design (Discussion).

Takeaways:

PDF copy of Presentation (17.8 MB)

Target Audience:

• Web and UI Designers

• Web Developers

• Product Managers

• Marketing Managers

• Web-business Owners

Biography:

Mr. Keiyu Kamatani has 7 years of experience in UI design and has spent the last 3 years applying user-centered design to commercial projects. He is a strong advocate of usability, and has embraced Web 2.0 for its ideals (rather than design). Keiyu has worked on a variety of projects ranging from restaurant groups to financial institutions. His experiences has taught him that no project is too big or too small to apply good usability principles. He is currently the Senior Designer at HeathWallace, a fascinating and capable interactive agency.

Supporting Organisations:
Apogee Usability Asia Ltd - www.apogeehk.com

Interaction Design Association Hong Kong

Sponsorships:
Interested to sponsor a UPA event? Contact UPA and we can provide sponsorship options to suit your budget.

Number of participants is limited to 38. Registration will be accepted on a "first come first served" basis. For further information, please contact Daniel Szuc (Tel: 25812166, Email: info@usability.com.hk).