Events 2007

Attractive, Easy, and Understanding: Designing for Three Levels of the User Experience

The Hong Kong UPA Chapter welcomes Howard Kiewe, a user-experience consultant based in Montreal, Canada.

A user's experience can be divided into three levels: visceral, behavioral, and sociocultural.

• The visceral level of experience is our immediate and instinctive reaction and is positively influenced by an attractive appearance.

• The behavioral level develops through our interaction with a product and is positively influenced by ease of use.

• The sociocultural level appeals to self-identity and makes us feel understood and included in a wider community.

Traditional usability practice has focused on the behavioral level, striving to make UIs efficient, error tolerant, and easy to use. While these are important design goals, a much richer user experience can be delivered when the visceral and sociocultural levels are also deliberately designed. And companies that have designed these levels have reaped huge product successes (e.g. iPod, Harley Davidson, MySpace).

Topics:

We will expand beyond the traditional usability focus on ease of use and explore ideas, design principles, and testing methods that will help you create attractive and understanding interfaces for any product.

Takeaways:

Hardcopy of the presentation

Target Audience:

• Usability Specialists

• Product Designer

• Web and UI Designers

• Product Managers

• Marketing Managers

• CEOs interested in developing the next big thing

Biography:

Howard Kiewe is a user-experience consultant based in Montreal with clients in Canada, the US, and Europe. Howard has a background in psychology and information technology and speaks internationally on various aspects of user-experience. For his last project, he developed the UI for a networked teleoperated video camera submerged on the floor of the Pacific Ocean and remotely controlled by scientists across Canada.

Supporting Organisations:
Apogee Usability Asia Ltd - www.apogeehk.com

Sponsorships:
Interested to sponsor a UPA event? Contact UPA and we can provide sponsorship options to suit your budget.

Number of participants is limited to 38. Registration will be accepted on a "first come first served" basis. For further information, please contact Daniel Szuc (Tel: 25812166, Email: info@usability.com.hk).