Events 2007

Usability in Practice – Revamp of a Travel Web Site

Applying usability principles to a live web site, is quite a different story to  applying to new projects, products and web sites. One has to cater for customers who are used to certain features, internal users who don't want to change the status quo and developers who have no clues on what to do next.

This presentation is about the tale of how  a travel company revamped their web sites in a year-long project.

Topics:

• Measuring web site traffic and natural search performance to determine user behavior

• Collecting user comments on areas to improve  on  live sites

• Determining new web site features

• Developing and testing new web sites

• Rolling out new sites to loyal users.

Takeaways:

Hardcopy of the presentation

Target Audience:

• Web and UI Designers

• Web Developers

• Product Managers

• Marketing Managers

Biography:

Mr. Michael Yung has over two decades of experience in Information Technology and spent the last 12 years in Internet and web technologies. He has developed many sophisticated IT application systems for corporations in the region including Hutchison Whampoa, A.S. Watsons, HIT, Cathay Pacific, SingTel, Caltex, and Tradelink. He is currently the General Manager - Technology & Operations of Priceline.com, one of the most popular travel web sites in the industry. Actively promoting IT / IS security in Hong Kong, he is vice-president of ISACA Hong Kong Chapter. Michael is a Certified Information System Auditor as well as a Certified Information Security Manager.

Supporting Organisations:
Apogee Usability Asia Ltd - www.apogeehk.com

Sponsorships:
Interested to sponsor a UPA event? Contact UPA and we can provide sponsorship options to suit your budget.

Number of participants is limited to 38. Registration will be accepted on a "first come first served" basis. For further information, please contact Daniel Szuc (Tel: 25812166, Email: info@usability.com.hk).