Events 2008

World Usability Day - Success through Simplicity - Octopus in Hong Kong

In support of World Usability Day on Transport, UPA HK has invited Octopus, Hong Kong's pioneering transport and small payment card, to share how a focus on simple usability for both cardholders and the transport operators contributed to its success.

The Octopus card was launched by a consortium of the major transport operators (metro, rail, bus and ferry) in 1997. It is widely recognised as one of the world's leading automatic fare collection systems and has exported its operational expertise and central system to both the Netherlands and Dubai.


Achievements:

• Over 10 million transactions a day
• Coverage of over 95% of the population (between 16 and 65)
• 3m cards issued in the first 3 months

Benefits:

• Learn how focusing on simplicity has support Octopus's success
• Lean how usability for the support staff has a critical impact on the cardholder
• Learn the philosophy of being '10 times better' affects the success of consumer products and services

Takeaways:

'Success through Simplicity' Presentation and Whitepaper

Target Audience:

• Anyone interested in Usability or Business

Biography:

Presenter

Antony Morris
Antony Morris as the Head of Corporate Development with the Octopus Group is responsible for spearheading Octopus' strategic business developments that seek to build on the success of Octopus in Hong Kong.

Antony has been involved in driving payment and financial services innovations in many markets, especially Asia, with HSBC and Octopus.  He specialises in capitalising on latest technology developments to provide tangible business benefits whilst always striving to delight customers with simple, easy-to-use, intuitive services.

Facilitators

Daniel Szuc
Daniel Szuc is the Principal Consultant at Apogee Usability Asia Ltd,  based in Hong Kong, and previously worked on a usability team for  Telstra Australia.

He has lectured about usability, user-centered design and user experience in Hong Kong, China, Singapore, Malaysia, Australia, the  US, New Zealand and Japan. He co-wrote The Usability Kit an implementation guide providing best practices and guidelines for  usability teams – and holds a BS in Information Management from Melbourne University in Australia.

Supporting Organisations:
Apogee Usability Asia Ltd - www.apogeehk.com

Sponsorships:
Interested to sponsor a UPA event? Contact UPA and we can provide sponsorship options to suit your budget.

Number of participants is limited to 38. Registration will be accepted on a "first come first served" basis. For further information, please contact Daniel Szuc (Tel: 25812166, Email: dszuc@apogeehk.com)