Events 2008

New Challenges: A success story of User Centered Design at the world's largest bank

Starting up a User Centered Design team faces several challenges. Your technical teams may have heard about Usability or User Centered Design and you may be allocated a good budget and even a few headcount.

But you wonder whether your usability effort will be world-class?
Will it be worth the investment?
And, a different question - how will you know if it is or is not?

This presentation will take you through the challenges faced and the successes reaped in setting up a UCD team in Hong Kong for HSBC bank.

Topics:

• The need for a UCD team in HSBC
• Some of the initial roadblocks
• Tips on how to overcome these roadblocks
• The specific success factors
• How do you measure this success

Takeaways:

PDF file of the seminar

Target Audience:

• User Researchers
• Web and UI Designers
• Web Developers
• Marketing Managers
• Product Managers

Biography:

Calvin is approaching his 7th year in his career in the User Centered Design field. After obtaining his Masters in Human Factors and Systems Engineering at Embry-Riddle Aeronautical University in Florida, he undertook research work within the aviation sector in New Zealand. Following this he worked as a researcher for NASA based in Florida. After NASA, he moved to work in the San Francisco Bay area before moving to Hong Kong to set up a User Centered Design team.

Supporting Organisations:
Apogee Usability Asia Ltd - www.apogeehk.com

Sponsorships:
Interested to sponsor a UPA event? Contact UPA and we can provide sponsorship options to suit your budget.

Number of participants is limited to 38. Registration will be accepted on a "first come first served" basis. For further information, please contact Daniel Szuc (Tel: 25812166, Email: dszuc@apogeehk.com)